This week, General Mills unveiled its first new cereal in more than 15 years. World, meet Tiny Toast. The toast-shaped pieces come in strawberry or blueberry, contain whole grain, and have no artificial colors or high fructose corn syrup (there is corn syrup, though). This follows General Mills announcement last year, stating the company plans to get rid of artificial colors and flavors in all of its cereals by 2017.
Tiny Toast is kind of like Cinnamon Toast Crunch‘s more nutritious, actually toast-shaped cousin. Like, imagine slathering on peanut butter or smashing avocado onto one of these and adding a fried egg. Size differences and conflicting flavors aside, it’d be the trendiest thing besides, you know, actual avocado toast.
Beyond the trend factor–after tasting, we can definitely give these a thumbs up for kid (and late night snacker) appeal. Regardless of blue or red, the dominant flavor profile is sweet.