I have a strange addiction to Vine. No, it’s not a new type of drug or a frozen yogurt chain. Vine is a social media app that allows users to upload 6-second videos of themselves, their cats, or strangers doing ridiculous and often hilarious things. If you’re good enough, you might even become “Vine Famous” and companies will pay you to post funny videos mentioning their products. A girl who attended my high school did this and made enough money to move to Los Angeles, where she is currently pursuing a career in acting and voiceover roles. Without Vine, she may never have had those opportunities. The way my generation harnesses the power of technology constantly astounds me, although the 6-second video trend isn’t exactly a testament to our attention spans. However, the Internet is a strange place where trends are as unpredictable and fleeting as the web celebrities who make them. You have to stay relevant, or risk being forgotten, unfollowed, or scrolled past.
So, what does Vine have to do with sweet potatoes? Most businesses have caught on to the Vine trend, realizing that Millennials are their greatest source of income. Even the White House has its own Vine account. Recently, Michelle Obama posted a few videos to promote her “Let’s Move!” campaign. One in particular included the First Lady calling the humble sweet potato her favorite fall vegetable. The videos went viral, racking up millions of views, or “loops” on Vine, and several hundred spin-offs. If you still have no idea what I’m talking about, a quick Google or Youtube search for “Michelle Obama sweet potato” will clear things up. Like I said, I don’t try to explain the world of Internet celebrity, but I’m fascinated by it. I’ll be interested to see if supermarket sales of sweet potatoes increase, due to the vegetable’s name being embedded into young people’s heads day in and day out as they scroll through their Vine feeds.
I’d have to agree with Michelle Obama here; sweet potatoes are pretty amazing. They can be baked, roasted, mashed, stuffed, scalloped, and used in a variety of baked goods. They’re delicious simply baked with a little bit of butter and seasoning, while a sprinkling of brown sugar and cinnamon makes them taste indulgent. While the sweet potato has just recently become the darling of the social media sphere, it will forever be one of our favorites: